Eric Corey Freed

Eric Corey Freed is executive director of Urban Re:Vision and principal of organicARCHITECT, an architecture and consulting firm in San Francisco with nearly 20 years of experience in green building. Freed currently teaches the Sustainable Design program he developed at the Academy of Art University and University of California Berkeley Extension and sits on the boards of Architects, Designers & Planners for Social Responsibility (ADPSR), Green Home Guide and West Coast Green, as well as the advisory boards of several other organizations. He was the founding Chair of Architecture for The San Francisco Design Museum and a cofounder of ecoTECTURE: The Online Journal of Ecological Design. His column at GreenerBuildings.com is syndicated to more than a dozen other publications, and his quarterly column in Luxe Magazine is seen by thousands around the country. Freed lectures frequently, has appeared on HGTV, The Sundance Channel and PBS, and is the author of Green Building & Remodeling for Dummies, Sustainable School Architecture and Green$ense for Your Home. His work has been featured in Dwell, Metropolis, Town & Country, Natural Home and Newsweek. Architect and critic Philip Johnson once described Freed as "one of the real brains of his generation."

I met today with Jared Asch the National Director of Efficiency First.

They are a nonprofit that connects together people seeking green jobs with product manufacturers to promote energy efficiency. Jared and I will both be speaking at the upcoming West Coast Green Conference at the end of September and I have have been talking with all of my fellow speakers about their efforts.

http://www.efficiencyfirst.org

For 30-plus years, the modern environmental movement has been preaching energy efficiency, but it has only been recently we’ve seen it being taken seriously. Why the change? Surely rising fuel prices, instability of oil imports and our growing dependance on those imports factors into it – but these issues have persisted for decades.

I asked Jared about what has changed recently. He pointed out how the business case for energy efficiency now has a proven track record of success. “We didn’t have that just ten years ago,” he added. Jared has worked for 6 Senators, 3 presidential campaigns and several Members of Congress, and understands how policy can affect positive change. He mentioned the power of simply having an Administration supportive of these ideas. U.S. Energy Secretary Steven Chu is an admitted “energy efficiency nut.”

Back in December, President Obama told a group of businesspeople at a Home Depot in Virginia that energy efficiency was a “win-win,” because it saves energy, helps our environment and create jobs. “Here’s what’s sexy about it,” the President added, “saving money.” Jared quotes this on the cover of their brochure.

Simple tasks, such as weatherstripping around your doors, caulking around your windows and insulating your attic can easily cut your home energy use by 30%. If American households saved just 10% of the energy used to heat and cool their homes, it would amount to 8.2 billion kW saved, equivalent to the annual greenhouse gas emissions from over a million passenger vehicles.

Not only do these things reduce energy use and cut your monthly utility bills, they do much more. As it turns out, energy efficiency retrofitting of our existing buildings is also a job creator.

Jared pointed to their Home Star Program, a piece of proposed legislation that would give homeowners rebates for energy efficiency retrofits. Home Star would create about 168,000 jobs, help homeowners save money and move us toward energy independence. He told me they are only a couple of votes shy of the 60 needed to pass it in the Senate.

Energy efficiency is at the core of every climate solution. We cannot reach the goals we need to reach (350 parts per million of CO2 in the atmosphere) without an aggressive policy of energy efficiency retrofits for our existing buildings. Every Architect, Contractor and Designer needs to take notice and push this as part of their remodeling projects.

Just this week, the Center for American Progress released a report showing how a national energy efficiency program could create 625,000 sustained jobs over 10 years, ignite $500 billion in investment, and save people over $64 billion off their utility bills. Money in their pockets they could use to move the economy forward.

—Eric Corey Freed is an architect and author of four books, including Green$ense for the Home.

When I first began speaking publicly ten years ago, I eschewed anything to do with politics. The sustainability movement should be nonpartisan, nonpolitical in order to appeal to everyone, I thought. My talks and articles were designed to appeal to everyone, but in developing solutions for helping municipalities develop green buildings, I kept confronting the limitations of government and the game of politics that acts as a block to real progress.

This frustrated me to no end, and I found political opinion creeping back into my slides and writings. Some in the audience felt alienated, some even walked out, but most thoughtfully listened…and I got through.

This November, California voters will vote on a measure called Proposition 23. Prop 23 officially calls for a “suspension” of California’s landmark global warming law (called AB32) “until unemployment drops to 5.5 percent for four consecutive quarters.” The proposal positions itself as a “jobs initiative” and tries to pass itself off as merely a temporary measure until the economy gets back on track.

Passed in 2006, Assembly Bill 32 (AB32) is referred to as the California Global Warming Solutions Act. It was the first legislation in the world to comprehensively regulate and reduce greenhouse gases. Under AB32, emissions from vehicles (oil) and energy generation (coal) are required to be cut about 15 percent by 2020 and an additional 20 percent by 2050. AB32 would push California to the forefront of the clean energy revolution, produce green jobs and stave off the threat of global warming.

Although this would only immediately affect California, it would, in reality, have an impact on the entire country. The eyes of the nation are watching California and our wonderfully progressive policies. When they succeed, other states will follow suit.

But here is why Prop 23’s call to suspend AB32 is so particularly sinister: It was placed on the ballot by Assembly Member Dan Logue, who calls it a “jobs initiative” to hide the real backers behind the bill. The bill is supported by two Texas oil companies, Valero and Tesoro and a coal company, Koch Industries. Valero alone has pumped over $4 million and counting into Prop 23. Valero and Tesoro are among the nation’s biggest polluters, and their California refineries are among the top 10 polluters in the state.

The proposed suspension may take a while. The state’s current unemployment is around 12.3 percent and hasn’t dropped to 5.5 percent for an entire year since 1976 (34 years ago). The cleverly crafted language was designed to ensure AB32 never sees the light of day.

You may be asking, “If AB32 was passed back in 2006, why the rush to stop it now?” Simple: The requirements set forth in AB32 are set to take effect this January. The November election gives the polluters just enough time to try and stop it.

This battle will play out as you’d expect: Conservatives will claim this will destroy jobs, raise taxes and increase your energy costs (using fear); while environmentalists will unsuccessfully provide the facts, only to be ignored by the middle class voters susceptible to the fear play.

Some in California worry that by regulating carbon emissions we’ll be putting our economy on the back burner. But nothing in our recent history has indicated that California must choose between economic stability and environmental responsibility.

Innovative energy policies established in the 1970s have saved California consumers $56 billion and created 1.5 million full-time jobs with a payroll of $45 billion. From 1995 to 2008, clean, safe energy-generation jobs grew by 85 percent with the highest concentration in solar and wind. In 2008, energy efficiency jobs grew by 91 percent, according to Next 10, a nonpartisan think tank.

If new, better-paying jobs, healthier air, driving money into the local economy and saving money are attractive, then AB32 is a breath of fresh clean air and worth keeping.

LINKS:

Huffington Post:
http://www.huffingtonpost.com/2010/08/19/antienvironment-californi_n_687719.html

Stopping Prop 23:
http://climateprogress.org/2010/08/22/five-things-you-can-do-to-fight-global-warming-and-advance-clean-energy-proposition-23-ab32/

Campaign to stop Proposition 23:
http://www.stopdirtyenergyprop.com/

California Bright Spot:
http://www.CABrightSpot.com

California Air Resources Board AB 32 Information:
http://www.arb.ca.gov/cc/cc.htm

My editorial in Desert Sun:
http://www.mydesert.com/article/20100730/COLUMNS26/7290387/AB-32-a-breath-of-fresh-air-that-saves-money-and-adds-jobs

—Eric Corey Freed is Principal of organicARCHITECT and author of four books, including “Green$ense for the Home: Rating the Real Payoff from 50 Green Home Projects.”

I turned 40 last week. As friends were asking, “How does it feel?” I was reminded of a drawing I did when I was 10 years old. The year was 1980 and I was living in a dense urban block of Philadelphia. I had already been obsessed with Architecture since I was eight, but now at 10, I had asked my parents for some real drawing tools, and they obliged with a set of pens, pencils and paper. I spent hours dreaming up a future of curvy, organic buildings that defied gravity. Ink smudges covered my fingers from sketching visions of the future.

My mother was 40 when I was 10, and I clearly remember thinking how I would turn 40 in the oh-so-distant year 2010. What kind of buildings would we be building in 2010? Surely the world would be unrecognizable. The boxy, lifeless and grey blocks of my neighborhood would be replaced with things I couldn’t even imagine.

Little did I know that we would still be building with skinny sticks of wood, held together by nails and with punched openings for windows. My younger self never would believe how I now spend my time having to convince clients not to put toxic materials in their home or fighting to get a building inspector to approve the use of recycled water.

Would my 10-year-old self be disappointed in how ordinary and un-revolutionary the majority of todays’ buildings really are? Where is the future we expected?

In the 1985 hit film, Back to the Future, the character Marty McFly travels back in time 30 years to find striking differences in fashion, automobiles and music. The buildings, however, were relatively unchanged. If Marty were to go back in time today, he would return to 1980. He would be confused by our skinny ties, long cars and the sounds of Devo, but the buildings would go by unnoticed.

In the sequel, Marty travels ahead 30 years to 2015 to a world full of imagination. The future they present is exciting and very different from the present. But as intriguing as some of their predictions are, they clearly overestimated certain developments.

Is it safe to expect the next five years will bring us hoverboards, self-drying jackets or Mr. Fusion? Not likely. But you aren’t expecting those things. However, the buildings they showed (which don’t seem so far-fetched) are out of reach to us. What slows the innovation in our built environment?

In order to move forward, we must embrace our own long-term economic success. We need to rebuild our aging infrastructure, update those outdated systems and stop clinging to a romantic vision of old Architecture that embodies wasted resources, energy inefficiency and poor quality environments. Let’s rebuild our buildings and save ourselves in the process.

And this is the reason I am so excited about the upcoming West Coast Green Conference. Of the 40 or so conferences I attend each year, it is my favorite if only because of their focus on innovation. (Disclosure: I am on the Advisory Board). Hundreds of the top thinkers in architecture, planning and sustainability join together for three days to share ideas and develop solutions on how to design our future. You can hear more of my thoughts on this here.

Incidentally, the entire Back to the Future Trilogy is available in a special 25th Anniversary Edition on Blu-Ray on October 26th.

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MORE INFORMATION:
West Coast Green Conference
September 30 – October 1, 2010
http://www.westcoastgreen.com

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—Eric Corey Freed is an architect and author of four books, including Green$ense for the Home.

Dear Legislators:

Tell us the truth. We can handle it.

I’m willing to overlook your past ridiculous stunts like the Birther Bill or claims of Death Panels. After all, that’s just the game of politics. I would like to believe you don’t really believe some of these things you say. Politics is, after all, a form of theater, and in the world of a 24-hour news cycle, we need an endless supply of theater.

But lately there have been a series of sorely missed opportunities in regard to our survival. And your actions just don’t add up. So this leads me to think there must be something else at work, something you’re not telling us, and so I am asking for the truth. Honesty, we Americans can take it.

For example, take a look at the UN Climate Change Conference that took place this past December in Copenhagen, Denmark. When it was first announced the U.S. was going to participate, some of us optimistically referred to it as HOPEenhagen. This was a real chance at a global, comprehensive policy toward controlling climate change. But the lack of an adopted accord by the conference quickly had many referring to it instead as NOpenhagen.

Or the continued drive for more natural gas at the expense of our health and safety. Gas companies control the U.S. Environmental Protection Agency by pushing out the tired, old (and proven untrue) threat that regulations stifle competition and will eliminate jobs—so you better not hold us to any. Eighteen members of the Colorado State Legislature sent a letter (PDF) to the EPA demanding they ignore their own two-year study and stop regulating the hazardous drilling practice of “fracking.” I suggest you watch a new documentary entitled, Gasland, currently on HBO. One of the more vivid scenes in the film shows tap water lighting on fire due to poorly regulated nearby drilling. How do you think your constituents will feel about reelecting you if this happened to them?

Or the way Representative Joe Barton (R-TX) publicly apologized to BP (you know the company that dumped 5 millions barrels of oil into the Gulf of Mexico?).

This came as no surprise. Barton is the ranking member of the House Energy & Commerce Committee and one of the chief authors of the Cheney Oil Act that gave BP the exemptions to drill Deepwater Horizon without the required impact reports. Barton himself has received $14.4 million from oil and gas companies over his career. That’s why his committee is referred to as the “Honey Pot” on Capitol Hill, receiving $42 million in the 2010 Election Cycle alone.

Barton’s apology was echoing the real loyalties and feelings of Congress. Rep. Michelle Bachmann (R-MN) labeled it a “shakedown” and a “redistribution-of-wealth fund,” with 100+ other House members just the day before.

Unfortunately, there is always a loser in these games you are playing. We cannot wait any longer for a substantive bill combating climate change.

According to the National Oceanic and Atmospheric Administration (NOAA), our planet has just finished the warmest decade, the warmest 12 months, the warmest six months and the April, May and June on record.

In response to this horrific news, the U.S. Senate decided… to do nothing. Seriously. They preserved 30 years of bipartisan inaction on what the Defense Department referred to as the “greatest threat facing our country.” Senate Majority Leader Harry Reid (D-NV) decided not to even bother to schedule a vote on legislation that would have capped carbon emissions. Both Democrats and Republicans continue to play these games while the American people are headed off a cliff. Some of you even invented a fun, new derogatory term to describe anyone who dare want to do something about climate change: “carbon taxer.”

Last month, the NOAA called climate change “unmistakable.” The IPCC issued their judgement back in 2007, calling climate change “undeniable” and “unequivocal.”

Even some of the politicians themselves are getting sick of the partisan games, as seen last week with a passionate Anthony Weiner (D-NY) venting his frustration over a partisan vote on a bill that would provide healthcare to 9/11 workers. “If there was ever a bill that I thought would be above partisan politics,” he said, “that was it.”

The explosion and subsequent oil spill aboard the Deepwater Horizon rig should be a wake up call. The thousands of miles of decimated shoreline and millions of destroyed families should shake you into action. Historically, disasters have always driven sweeping legislation.

The BP oil spill should have done for Climate Legislation what the 1969 Santa Barbara Oil Spill did for the EPA; what the 1969 Cuyahoga River fire in Cleveland did for the Clean Water Act and what the 1979 Ixstock Gulf Oil Spill did for drilling regulations. This is a critical turning point and we are missing it.

President Obama’s address from the Oval Office on June 15th was another missed opportunity. He did not once mention the words “carbon,” “emissions” or “greenhouse.” This was his first speech from the Oval Office and he failed to provide one tangible idea on how to solve this problem. George Will called the speech “magnificently awful.” This is more confounding given the progress his administration has made in having the EPA regulate climate pollution under the Clean Air Act.

(Side note: For an incredible version of what Obama’s speech should have and could have been, watch Rachel Maddow’s take on it here.)

You may think that by doing nothing, you are playing it safe, but your inaction is having consequences. Private sector companies are stalled in their decisions by an uncertain future for the price of carbon. As Fred Krupp, President of the Environmental Defense Fund,
recently wrote, “U.S. utility companies today are sitting on billions of dollars in job-creating capital—but they will not invest in new energy projects until they have certainty on what their future carbon obligations will be…” Jobs, investments and private stimulus are waiting for you to do something.

This is why my fellow environmentalists are taking matters into their own hands. This is why the West Coast Green Conference, one of the largest green building conferences in the country, has changed its theme this year to “Innovation & Convergence.” Thousands of the most respected leaders in sustainability, planning, public policy and design will meet for three days in San Francisco to share ideas and determine the next course of action.

So, please, Legislators, please explain these crazy actions of yours. I am hoping you have a good reason. I am hoping it is more than mere ego and hubris and that you wouldn’t dare play a game of chicken with our future in the balance. Take advantage of this Gulf Oil Spill by leveraging it into some tangible and effective policies. We can’t wait any longer.

It’s ironic that the first half of 2010, the same year we removed all hope of having a true climate change bill, turned out to be the hottest year on record. I propose we turn off the air conditioning in the Capitol Building until you emerge with some real legislation.

Sincerely Yours,

Eric Corey Freed
Author, “Green$ense for the Home: Rating the Real Payoff from 50 Green Home Projects”

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MORE INFORMATION:

Fracking:
In The New York Times
In the Huffington Post

Gasland Documentary:
The website: http://gaslandthemovie.com/
Coverage in the Huffington Post

West Coast Green Conference
September 30 – October 1, 2010
www.westcoastgreen.com